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REDEFINE CLEAN
This is a rallying cry for those who don’t always buy into what big companies are selling. To all you questioners, status-quo challengers, activists and advocates, whatever you are fighting for, whatever meaningful change you’re trying to create, you are not alone. We are with you and so are millions and millions of bacteria.
 
Founding Story
Counter Culture began as a reaction to all the toxic chemicals I wanted to eliminate from my home. The journey began more ten years ago when my 3-year-old daughter managed to lock herself in the bathroom. She was found safe, but with bleach cleaner spotted down the front of her dress.

Right then, I began searching for a way to clean without the stuff that can poison our children and damage the environment. Along the way I found some scientists who had been doing groundbreaking work with bacteria. They created a probiotic cleaner for a livestock farmer who wanted to reduce the chemicals his animals were exposed to. It turns out his pigs were healthier and his cows had less infections once he ditched the chemicals. I thought, if it can clean an actual pigsty, surely it can clean my countertop!

We’ve been working with these guys ever since, road testing our formulas back in Australia, and creating Counter Culture products that are completely safe, work great, and smell ten times better than grandma's potpourri. Besides the fun fact that when you use our product, you literally clean your counter with cultures, we named our brand because we reject the status quo of cleaning by killing 99% of bacteria.
MICHELLE PERKINS (FOUNDER)
noun
noun: counter-culture
a way of life and set of attitudes opposed to or at variance with prevailing social norm. “the idealists of the 60s counterculture.”
PROBIOTIC PARTNERS
SCD Probiotics® provide the probiotic technology that powers Counter Culture. With an extensive background studying the science of beneficial microorganisms, Matthew Wood founded SCD Probiotics in 1998, and today shares his expertise as a partner and board member of Counter Culture.

He has led the development of an array of sustainable, bio-based products designed for consumer and commercial applications. The key is SCD’s patented process of growing bacterial strains together, in “consortia” and producing natures bio cleaning products known as “biosurfactants”. This process replicates the way microorganisms grow in nature, creating stronger, more resilient probiotics with increased survival rates.

The products that SCD and its partners create not only rebalance microbiomes (or microbiHOMEs), they harness the power of nature to restore health to our environment, reduce pollution and the use of harsh chemicals, and improve lives—now and for future generations.
REDEFINE CLEAN
This is a rallying cry for those who don’t always buy into what big companies are selling. To all you questioners, status-quo challengers, activists and advocates, whatever you are fighting for, whatever meaningful change you’re trying to create, you are not alone. We are with you and so are millions and millions of bacteria.
noun
noun: counter-culture
a way of life and set of attitudes opposed to or at variance with prevailing social norm. “the idealists of the 60s counterculture.”
Founding Story
Counter Culture began as a reaction to all the toxic chemicals I wanted to eliminate from my home. The journey began more ten years ago when my 3-year-old daughter managed to lock herself in the bathroom. She was found safe, but with bleach cleaner spotted down the front of her dress.

Right then, I began searching for a way to clean without the stuff that can poison our children and damage the environment. Along the way I found some scientists who had been doing groundbreaking work with bacteria. They created a probiotic cleaner for a livestock farmer who wanted to reduce the chemicals his animals were exposed to. It turns out his pigs were healthier and his cows had less infections once he ditched the chemicals. I thought, if it can clean an actual pigsty, surely it can clean my countertop!

We’ve been working with these guys ever since, road testing our formulas back in Australia, and creating Counter Culture products that are completely safe, work great, and smell ten times better than grandma's potpourri. Besides the fun fact that when you use our product, you literally clean your counter with cultures, we named our brand because we reject the status quo of cleaning by killing 99% of bacteria.
MICHELLE PERKINS (FOUNDER)
PROBIOTIC PARTNERS
SCD Probiotics® provide the probiotic technology that powers Counter Culture. With an extensive background studying the science of beneficial microorganisms, Matthew Wood founded SCD Probiotics in 1998, and today shares his expertise as a partner and board member of Counter Culture.

He has led the development of an array of sustainable, bio-based products designed for consumer and commercial applications. The key is SCD’s patented process of growing bacterial strains together, in “consortia” and producing natures bio cleaning products known as “biosurfactants”. This process replicates the way microorganisms grow in nature, creating stronger, more resilient probiotics with increased survival rates.

The products that SCD and its partners create not only rebalance microbiomes (or microbiHOMEs), they harness the power of nature to restore health to our environment, reduce pollution and the use of harsh chemicals, and improve lives—now and for future generations.